The I’m a Celebrity special, on the other hand, attracted more than 4M when it aired in November.

The I’m a Celebrity special, on the other hand, attracted more than 4M when it aired in November.


 Along with I’m a Celebrity… Get Me Out of Here! And Britain’s Got Talent, The Masked Singer has become one of ITV’s biggest entertainment juggernauts, with the final airing tomorrow. It regularly attracts more than 5M viewers. Mo Gilligan, Davina McCall, Rita Ora and Jonathan Ross are judges and Joel Dommett is host of the Bandicoot Scotland show adapted from the Korean original, which has already been recommissioned for a fifth season. The U.S. Version airs on Fox and has been a success.

The Masked Dancer spin-off, which concluded its second season last October, has not had the same impact, airing to around 2M to 3M viewers per episode.

The strategy shift comes as ITV prepares for a big entertainment year, with some shows making way at least temporarily for the summer’s Rugby World Cup including Ninja Warrior.

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